PROFESSIONAL QUALITY BRAND
Professional is the specialists’ brand, the first line dedicated to specific customer service and professional needs: quality and technical expertise are the range’s defining characteristics, developed by the brand to provide effective solutions for the world of professional hair styling.
Professional means hair restoration, revitalising treatments and routines, and unique nourishment and protection to restore the wellbeing and beauty of your hair.
Professional means pure technology, designed to enhance all hair types: hi-tech colouring, in keeping with current trends, versatile treatments with numerous properties, innovative technical products and essential items for styling and finishing, for glamorous and on-trend hairstyles.
Professional means new trends, stylish ideas, and new and exclusive hair care solutions, all in the name of specialisation driven by the overarching values of research and innovation.